Dressing up the J&B Scotch brand for the new decade

In a move to simply celebrate, J&B the famous scotch brand, puts a strictly limited edition packaging on the market.   With only 7 pieces all numbered, J&B displays itself in a highly secured and visible position within some of the most luxurious Parisian retail stores: the Champs Elysées’ Drugstore Publicis, Lavinia next to the Opera, and the Bon Marché on the select Rive Gauche.  The result is a statuesque-like decorative packaging labelled NIGHT ROCK Deluxe.  

NIGHT ROCK Deluxe evokes a never ending party.  The precious Obsidian from Armenia was chosen for the packaging.  That same obsidian the Egyptians used on their statues.  Parisian based cub-ar manufactured the packaging, pulling together traditional hand-polishing techniques and cutting-edge water-jet cutting technology.

Cub-ar is the leader for obsidian made decorative accessories.  Cub-ar’s work with one of the hottest furniture designers should soon be seen in a private Parisian showroom.  Cub-ar works with architects and interior designers exclusively, proposing its catalogue of lighting fixtures and decorative mirrors.